Digital Advertising Campaign for Custom Kitchen Retailer

The Challenge​

The challenge was clear: Studio Plus wanted to transition from saturated traditional advertising channels to a fresh presence in the online world.

Existing customers knew that the competitive edge lay in their adaptability and a team of skilled experts adept at fashioning innovative solutions even for the most modest kitchen spaces.

Yet, a hurdle remained: the imperative to drive new customers to the Showcase Studio, where clients could participate in the design journey of their new kitchens.

The Solution

Our approach was simple: When a product is truly exceptional, it should sell itself after the first interaction with prospective customers.

The initial test of our capabilities was the Black Friday campaign, offering an enticing 50% discount on all warehouse materials, complemented by a personalized kitchen design. Embracing the headline “50% Discount; 100% Custom Made”, customers emptied the warehouse inventory within ten days.

Following this success, our next move focused on nurturing leads for the latest product line. Introducing a lead magnet – the ‘Kitchen Designer’ tool – we empowered customers to curate their preferred design, materials, and budget range.

Harnessing the reach of social media and Google ads, we further amplified foot traffic, driving clients to the Studio Plus Showcase salon.

The Result

The rise in online sales helped Studio Plus penetrate the market in parts of Croatia where they don’t have their stores. Our coherent marketing campaign, which was aligned on all channels, has helped Studio Plus become a leader in the category of tailor-made kitchens.