WhyGolf Branding, Packaging, Strategy and Design

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WhyGolf — the first golf brand to ask, “Why the @#$% do we do this to ourselves?!?!”

Golf is the hardest sport of all time. You hit a tiny ball, with a tiny club, into a tiny hole, a large amount of yards away. The people who play it adore it but love to joke about how unforgiving and challenging it is. So, we leaned into people’s frustration by asking ourselves, WhyGolf? Then we positioned our training products as a way to make the hardest sport less hard.

We used common curse words on the packaging to highlight relatable golf woes and paired them with products that could solve their problems.